B2B Cold Email Examples

Are you struggling to come up with effective B2B cold email examples that will actually get a response from your prospects? Look no further! Cold emailing can be a powerful tool for B2B businesses, allowing you to reach out to potential clients and partners without the need for an introduction or prior relationship. However, crafting the perfect cold email can be challenging, especially if you’re not sure where to start.

To help you get the most out of your cold emailing efforts, we’ve compiled a list of the best cold email templates for B2B businesses. These templates have been tested and proven to be effective at getting a response and can be easily customized to fit your specific needs.

No matter which cold email template you choose, it’s important to remember to keep your emails concise and to the point. Your recipient is likely receiving a high volume of emails, so make sure to get to the point quickly and clearly state how you can help them. Additionally, be sure to proofread your emails carefully to avoid any spelling or grammar errors, and always follow best practices for email etiquette. By following these tips, you can increase the chances of your cold emails being well received and generating valuable leads for your B2B business.

B2B Cold Email Examples

Here are ten cold emails templates that could be used, but of course, customization is needed before sending any B2B email campaign.

Example 1: “Value Proposition” template

Subject: Solution for streamlining your supply chain

Hi [Recipient],

I hope this email finds you well. My name is [Your Name] and I am the CEO of [Your Company], which specializes in supply chain management software.

I came across your company while researching businesses in the [Industry] industry and was impressed by the success you’ve achieved. I believe our software could be a valuable asset for your business, as it has helped many of our clients streamline their supply chains and increase efficiency.

Would you be interested in learning more about how our software could benefit your company? I’d be happy to schedule a call to discuss in more detail.

Best regards, [Your Name]

Example 2: “Case Study” template

Subject: Success story: how we helped XYZ Company increase profits by 20%

Hi [Recipient],

I hope this email finds you well. My name is [Your Name] and I am the CEO of [Your Company], which provides [Your Product/Service].

I came across your company while researching businesses in the [Industry] industry and thought you might be interested in hearing about a recent success story.

One of our clients, XYZ Company, was struggling to turn a profit due to inefficiencies in their [Process]. We implemented our [Your Product/Service] and were able to help them streamline their [Process], resulting in a 20% increase in profits.

Would you be interested in learning more about how our product/service could benefit your company in a similar way? I’d be happy to schedule a call to discuss in more detail.

Best regards, [Your Name]

Example 3: “Personalized Introduction” template

Subject: Connecting over our shared love of [Interest]

Hi [Recipient],

I hope this email finds you well. My name is [Your Name] and I am the CEO of [Your Company], which provides [Your Product/Service].

I came across your company while researching businesses in the [Industry] industry and noticed that we have a shared interest in [Interest]. As a fellow [Interest] enthusiast, I thought I would reach out and introduce myself.

I believe our product/service could be a valuable asset for your business. It has helped many of our clients [Benefit] and I think it could do the same for you.

Would you be interested in learning more about how our product/service could benefit your company? I’d be happy to schedule a call to discuss in more detail.

Best regards, [Your Name]

Example 4: “Limited Time Offer” template

Subject: Special promotion: 20% off our [Your Product/Service]

Hi [Recipient],

I hope this email finds you well. My name is [Your Name] and I am the CEO of [Your Company], which provides [Your Product/Service].

I wanted to reach out and let you know about a special promotion we are currently running. For a limited time, we are offering a 20% discount on our [Your Product/Service] to new clients.

I believe our product/service could be a valuable asset for your business. It has helped many of our clients [Benefit] and I think it could do the same for you.

If you are interested in taking advantage of this offer, please let me know and I will send you more information and a special promo code. This offer is only available for a limited time, so don’t hesitate to reach out if you are interested.

Best regards, [Your Name]

Example 5: “Newsjacking” template

Subject: How our [Your Product/Service] can help you navigate the [Current Event]

Hi [Recipient],

I hope this email finds you well. My name is [Your Name] and I am the CEO of [Your Company], which provides [Your Product/Service].

I wanted to reach out in light of the recent [Current Event] and offer my thoughts on how our product/service can help your business navigate this situation.

[Your Product/Service] has helped many of our clients [Benefit] in similar situations, and I believe it could do the same for you. If you are interested in learning more about how our product/service could benefit your company, I’d be happy to schedule a call to discuss in more detail.

Best regards, [Your Name]

Example 6: “Expert Opinion” template

I hope these examples give you some additional ideas for crafting your own cold emails. Remember to always customize each email to fit the specific recipient and their needs, and to follow best practices for cold emailing to ensure that your messages are well received.

B2B Cold Email Examples By Industry

Now, we’ll help you out and give you examples of cold email templates by some industries. Please let us know If you need some other industry added to the list.

marketing

Here is a sample B2B cold email targeting marketing companies:

This cold email targets marketing companies by highlighting the benefits of the sender’s product, specifically the ability to improve digital marketing results through the use of AI. It also includes a clear call to action to schedule a call to discuss further.

Here is another sample B2B cold email targeting marketing companies, with a more lighthearted tone:

This cold email takes a more humorous approach, using language and tone that is designed to be engaging and lighthearted. It also includes a clear call to action, inviting the recipient to reach out to learn more about the company’s services.

B2B Cold Email to HR

Here is a sample B2B cold email targeting HR professionals:

Subject: “Streamline your HR processes with our platform”

Hi [Name],

I hope this email finds you well. My name is [Your Name] and I am the CEO of [Company Name], a platform that helps businesses streamline their HR processes.

Our platform automates a range of HR tasks, including onboarding, performance reviews, and employee benefits management. This can save your HR team valuable time and resources, and allow them to focus on more strategic tasks.

I believe our platform could be a valuable asset for your HR team and help your company run more efficiently. I’d love to schedule a call to discuss further and see if there is a fit.

Best regards, [Your Name]

This cold email targets HR professionals by highlighting the benefits of the sender’s platform, specifically its ability to streamline HR processes and save time and resources. It also includes a clear call to action to schedule a call to discuss further.

Here is another sample B2B cold email targeting HR professionals, with a more lighthearted tone and shorter length:

Subject: “HR headaches? We’ve got the cure”

Hey [Name],

Hope this email finds you well (and not overwhelmed by endless HR tasks).

We know how tough it can be to juggle everything as an HR pro, so we created a platform to help. [Company Name] streamlines HR processes like onboarding and performance reviews, freeing up your team to focus on more important things (like happy hours).

Wanna learn more? Give us a shout. We promise we won’t bore you with a sales pitch – just a quick chat to see if we’re a good fit.

Best, [Your Name]

This cold email takes a more humorous approach, using language and tone that are designed to be engaging and lighthearted. It also includes a clear call to action, inviting the recipient to reach out to learn more about the company’s services.

Best B2B Cold Email Subject Lines

A subject line in a cold B2B email is the brief, attention-grabbing text that appears in the recipient’s inbox. It’s the first thing the recipient sees when they receive your email, and it’s what entices them to open it or ignore it.

The subject line is an important part of your cold email because it determines whether or not the recipient will actually read your message. If the subject line is not compelling, relevant, or interesting, the recipient may simply delete the email without opening it.

For this reason, it’s essential to craft an effective subject line that clearly conveys the purpose of your email and encourages the recipient to take action. Some common goals for cold B2B email subject lines include introducing your company, offering a solution to a problem, or inviting the recipient to schedule a call or demo.

Here are some examples of effective B2B cold email subject lines:

1. “Quick question about your [industry/company]”
2. “Potential partnership opportunity”
3. “Thought you might be interested in
   “
4. “Invitation to schedule a call”
5. “Request for a 15-minute discovery call”
6. “Free consultation on [problem your product/service solves]”
7. “Improve your [process/outcome] with our
   “
8. “Exclusive offer for [company name]”
9. “New solution for [common problem in their industry]”
10. “Introducing
    for [industry]”

It’s important to keep your subject lines concise, specific, and actionable. Personalization can also be effective, such as including the recipient’s name or mentioning a specific challenge their company is facing. Ultimately, the subject line should pique the recipient’s curiosity and encourage them to open the email.

B2B Cold Email GDPR

The General Data Protection Regulation (GDPR) is an EU data protection law that applies to companies that process the personal data of EU citizens. It sets out strict rules for the collection, use, and storage of personal data, and it gives individuals significant rights in relation to their personal data.

Under GDPR, companies that violate the law can be subject to significant fines. For example, a company that fails to obtain explicit consent from a recipient before sending them a B2B cold email could be fined up to €20 million or 4% of the company’s global annual revenue, whichever is higher.

Other potential GDPR violations that could result in fines include failing to protect the personal data of recipients, failing to provide clear information about how personal data will be used and failing to respect opt-out requests. Also, it’s important to note that GDPR applies to all companies that process the personal data of EU citizens, regardless of the company’s location. This means that even if your company is based outside the EU, you could still be subject to GDPR fines if you send cold emails to EU citizens.

B2B cold emails can be a powerful marketing and sales tool, but it’s important to ensure that you comply with data protection laws like the General Data Protection Regulation (GDPR). Here are some key considerations for sending cold emails in a GDPR-compliant manner:

1. Obtain explicit consent: Under GDPR, you must have the explicit consent of the recipient to send them a cold email. This means that you should have a clear opt-in process in place, and the recipient should have actively agreed to receive marketing communications from you.
2. Provide clear information: When obtaining consent, you should provide the recipient with clear and concise information about how their data will be used, who it will be shared with, and how they can opt out of receiving future emails.
3. Respect opt-outs: If a recipient opts out of receiving cold emails, you must respect their request and stop sending them emails. It’s important to have a system in place to track and manage opt-out requests.
4. Keep data secure: You have a responsibility to protect the personal data of the recipients of your cold emails. This includes ensuring that your email list is secure and only accessible to authorized personnel.

By following these guidelines, you can ensure that your B2B cold emails are GDPR-compliant and that you are respecting the data protection rights of your recipients. To avoid fines and ensure compliance with GDPR, it’s essential to carefully review and follow the data protection requirements set out in the law. This may require implementing new policies and procedures and training your team on GDPR compliance. Our team at GetMetingBooked is making sure that all campaigns that are sent are GDPR compliant.

How to get a response to a cold email

Sending B2B cold emails can be an effective way to reach new potential customers and clients, but getting a response can be challenging. Not to mention that getting a response is one of the metrics that the email servers are using when choosing if your email will be in the inbox or in spam/promotions.

Here are some tips for crafting cold emails that are more likely to provoke a response:

1. Personalize the email: Customize the email to the specific recipient, rather than sending a generic message to a large list of contacts. This could include using their name, referencing their company or industry, or mentioning a specific challenge they may be facing.
2. Make the subject line compelling: The subject line is the first thing the recipient sees, so it’s important to make it exciting and relevant. Avoid spammy or salesy language; instead, focus on the value you can offer or the problem you can solve.
3. Please keep the email brief: Most people are busy, so it’s important to be concise and get to the point quickly. Aim for no more than a few paragraphs, and avoid long blocks of text.
4. Offer value: In your email, explain how your product or service can help the recipient solve a specific problem or achieve a particular goal. Focus on the benefits they will receive, rather than just listing your features.
5. Include a clear call to action: At the end of the email, ask the recipient to do something specific, such as schedule a call or demo, visit your website, or fill out a form. Make it easy for them to take the next step.

How do you write a cold email for sales?

A cold email for sales is a message that is sent to a potential client or customer without the benefit of a prior relationship or introduction. The goal of a cold email for sales is to pique the interest of the recipient and convince them to take some form of action, such as scheduling a call or demo, requesting more information, or making a purchase.

To write an effective cold email for sales, follow these tips:

Use a clear and compelling subject line

Your subject line is the first thing the recipient will see, so make sure it’s attention-grabbing and relevant to their needs.

A clear and compelling subject line is an important element of any B2B email, as it can help to grab the attention of the recipient and increase the chances of your email being opened and read. Here are some tips for crafting a clear and compelling subject line for B2B emails:

Keep it short and to the point

Subject lines should be concise and convey the main message or purpose of the email. Aim for a maximum of 50 characters, as this is the average length that is fully displayed on most devices. Make it relevant and specific. The subject line should be directly related to the content of the email and should clearly state the value or benefit that the recipient will receive. Avoid using vague or generic subject lines such as “Introducing Our New Product” or “Follow-Up.”

Use actionable language

Incorporate actionable words such as “register,” “reserve,” “download,” or “save the date” to encourage the recipient to take action.

Personalization & Testing

Including the recipient’s name or company name in the subject line can help to increase the chances of your email being opened.Test different subject lines: It can be helpful to test different subject lines to see which ones are most effective at getting a response. This can be done through A/B testing, where you send the same email to a segment of your list with different subject lines and compare the results.

Keep it brief

Cold emails should be concise and to the point. Aim for a maximum of 3-5 short paragraphs.

Personalize your message

Personalization can help to increase the chances of your email being well received. Use the recipient’s name, mention any common interests or connections you may have, and customize the body of the email to fit their specific needs and pain points.

Clearly state your value proposition

Explain how your product or service can solve a problem or meet a need for the recipient. Be specific and use examples to illustrate your points.

Include a clear call to action (CTR)

End your email by asking the recipient to take some form of action, such as scheduling a call or demo, requesting more information, or making a purchase.

Follow best practices for email etiquette

Make sure to proofread your email carefully to avoid any spelling or grammar errors, and be mindful of spam filters by avoiding spammy language and formatting.

By following these tips, you can increase the chances of provoking a response to your B2B cold emails and start building meaningful relationships with potential new customers.

Important part of your B2B Outreach is also LinkedIn, so do not forget to post regularly and connect with the decision makers from your targeted company.

Of course, you can try it yourself firstly, send some cold emails with our tips and tricks (contact us and we’ll answer to all of your questions) or, feel free to purchase some of our packages and our team of experts will craft emails, find prospects and fill your calendar with leads.