What is GDPR?
The General Data Protection Regulation (EU) (GDPR) is a regulation in EU law on data protection and privacy in the European Union (EU) and the European Economic Area (EEA). It also addresses the transfer of personal data outside the EU and EEA areas. The GDPR’s primary aim is to enhance individuals’ control and rights over their personal data and to simplify the regulatory environment for international business. The regulation contains provisions and requirements related to the processing of personal data of individuals who are located in the EEA, and applies to any enterprise—regardless of its location and the data subjects’ citizenship or residence—that is processing the personal information of individuals inside the EEA.
Is B2B email still legal with GDPR?
Yes, provided the messaging is relevant, targeted, and it is reasonable to suggest the prospect could be interested in the product service being offered to them.
Another key element to ensuring our outreach is GDPR compliant is data processing. GetMeetingBooked does not share prospect data any more than is completely necessary.
Is GetMeetingBooked GDPR compliant?
Due to the nature of GetMeetingBooked’s outreach and campaigns, which are strictly B2B, highly-targeted, and highly relevant, they are naturally GDPR compliant. As we conduct B2B outreach only, PECR allows email marketing, provided it is relevant, and has the option for the recipient to opt-out. GDPR always applies and also pertains to the collection and storage of data. We take great care operationally to ensure that data is collected and stored properly. We also conduct an in-depth assessment of a client’s product, service, or offering to ensure that when paired with our outreach, all GDPR and PECR guidelines are met. A crucial part of this assessment is the Legitimate Interest Assessment (LIA). This is essentially a short series of questions we ask in our onboarding process to determine 3 main points.
- Identifying a key interest of both you and the prospects. It’s important that we’re delivering relevant emails to prospects that have a reason to be interested in your service, product, or offering. This can include commercial interest, personal interest, or broader societal interest. Things like increasing revenue are common.
- Show that the data processing is necessary to achieve it. For GetMeetingBooked’s outreach, we believe this is necessary to deliver the most efficient, safe, and successful outreach.
- Balance it against the prospect’s personal freedoms, expectations, and rights. Would the prospect expect to be contacted in this way? Would an individual with a public Linkedin profile and job role expect to be messaged about a product or service that could benefit them or their business?
If GetMeetingBooked determines that your planned campaign/outreach would not meet these criteria for LIA within the scope of GDPR, we cannot support the activity subject to GDPR guidelines.